We’ve been obsessed with new fintech products since before the term was invented. This constantly updated article tracks the biggest and most important new products released worldwide by financial technology companies, along with banks, credit unions, investment advisors, insurance companies, credit card issuers and payment providers. We’ll also link to important demos, podcasts and YouTube videos. And since we can’t resist a good metric, vanity or otherwise, we’ll include customer, dollar or other significant milestones. However, we’ll refrain from listing funding rounds since they are covered widely online.

Spotlight Demo

Chimney | Founded 2020 | NYC | Tools for engaging with homeowners | Best of Show winner | Finovate | Sept 2023

Why it won:

  • 🏠 Home Value Content: Zillow’s popularity proves that home value information is popular
  • 💻 Digital Engagement: Chimney integrates home value and home equity within online banking enhancing user engagement.
  • 📈 Revenue Opportunities: Financial institutions can generate revenue by providing personalized loan and deposit offers
  • 📊 Property Data: Access to property data accelerates loan approvals and enhances the banking experience.
  • 💌 Automated Notifications: Regular updates on home value and equity can keep homeowners engaged and informed.

Table: The Best Fintech Product Launches of 2024 (so far)

SummaryCompanyDateProductSectorSourceMarket/HQ
Apple introduces P2P payments via iPhone data exchangeApple10 Jun 2024PaymentsConsumerTechcrunchWorldwide
US Bank launches co-branded youth debit card and banking app powered by GreenlightUS Bank/Greenlight6 Jun 2024CardsYouthCompanyUSA
Ramp launches travel booking tools for its company cardholdersRamp4 Jun 2024CardsSMBCompanyUSA
Plaid launched Consumer Report to help underwrige consumer loansPlaid4 Jun 2024LendingConsumerCompanyUSA
SMB challenger bank Lili rolls out AI-powered financial management toolsLili16 May 2024AccountingSMBThis Week in FintechUSA
Unicredit rolls out MasterCard TouchCards for visually impairedUniCredit23 Apr 2024Credit cardsConsumerFinextraEurope
Klarna offers new card product with various repayment optionsKlarna17 Apr 2024Credit cardsConsumerFintech TakesUSA
Mercury launches personal banking for foundersMercury Bank17 Apr 2024BankingConsumerTechcrunchUSA
Revolut reveals its youth app, <18, now has more than 2 million usersRevolut11 Apr 2024BankingConsumer/YouthFintech Finance NewsEurope
Visa launches subscription management tools for issuing banks’ cardholdersVisa3 Apr 2024Credit cardsConsumerCompanyUSA
Challenger bank N26 adds integrated ETF and stock tradingN263 Apr 2024InvestingConsumerFintech.GlobalGermany
Challenger Varo Bank launces $2,000 personal credit lineVaro Bank26 Mar 2024CreditConsumerCompanyUSA
Robinhood rebrands and relaunches X1 credit cardRobinhood26 Mar 2024CardsConsumerTechcrunchUSA
USA DOJ pressures Apple to allow other financial apps to tap the NFC chip for paymentsApple21 Mar 2024CardsAllTechcrunchUSA
Chime adds tax returns for selected states (nationwide in 2025)Chime20 Mar 2024PFMConsumerCNetUSA
FirstBank taps HighCircle and IntraFI to offer $125M FDIC protection to HNW clientsFirstBank15 Mar 2024DepositsPrivate BankingTearsheetUSA
Rundown of banks and credit unions offering tax-advanted Health Savings Accounts (HSA)14 Mar 2024InvestingConsumerFinancial BrandUSA
Bank of America tweaks the UI of its chatbot Erica (paywall)BofA14 Mar 2024Service UIConsumerAmerican BankerUSA
Mastercard releases new subscription management toolsMastercard13 Mar 2024CardsAllFintech GlobalWorldwide
MoneyLion launches $10/mo premium subscription with cashback and other perksMoneyLion7 Mar 2024BankingConsumerPymnts.comUSA
CFPB caps late fees at $8, 75% lower than current $32 averageCFPB5 Mar 2024CardsConsumerCFPBUSA
Paypal launches new card processing solution in Europe and CanadaPaypal5 Mar 2024Card processingSMBFintech Finance NewsEurope/Canada
Chime adds cash-back cards to powered by UpsideChime4 Mar 2024CardsConsumerPymnts.comUSA
Citizens Bank receives patent for, Digital Butler, an automated concierage for business clientsCitizens Bank1 Mar 2024ServiceSMBBank Automation NewsUSA
Sibstar attracts $150k for dementia-friendly spend management from UK’s Dragons DenSibstar1 Mar 2024PFMConsumer/SeniorsFintech Finance NewsUK
Intuit launches new Quickbooks verson for “Solopreneurs”Intuit26 Feb 2024AccountingSMBThe PaypersUSA
TD Bank launches mobile payment processing for SMB merchantsTD Bank22 Feb 2024PaymentsSMBCompanyNorth America
Bellwether Community Credit Union launches comprehensive cashback programBellwether Community Credit Union20 Feb 2024CheckingConsumerPrizeout (partner)USA
PostFinance launches crypto exchangePostFinance20 Feb 2024CryptoConsumerFintechNewsSwitzerland
Garanti BBVA about to launch card with built-in fingerprint readerGaranti BBVA19 Feb 2024CardsAllThe Paypers
Perenna launches interest-only mortgage geared at retireessPerenna17 Feb 2024MortgageConsumerThe Fintech TimesUK
Revolut testing a low-fee crypto exchange with select customersRevolut16 Feb 2024CryptoConsumerCoindesk
Google Lab’s “Talk to a live representative” could be a valued feature for digital banking customersGoogle15 Feb 2024AllAll9to5GoogleAll
Subscribed.fyi is a new company helping SMBs track their SaaS subscriptionsSubscribed.fyi14 Feb 2024SpendSMBProductHunt
India’s Federal Bank introduces savings account packaged with a insurance, wellness benefits, eco-card and moreFederal Bank14 Feb 2024SavingsConsumerMintIndia
With fraud up 4x since 2019, digital banking customers need more tools to fight fraud13 Feb 2024SecurityAllFintech Business WeeklyAll
Update on Dutch SMB challenger Finom which has raised nearly $100M in the past 2 yearsFinom12 Feb 2024BankingSMBTechcrunchEurope
Neon Money Club launches dating app for members with good creditNeon Money Club12 Feb 2024CreditConsumerTechcrunchUSA
One Zero Bank rolls out AI21-powered AI assistantAi2112 Feb 2024ServiceAllCompanyIsrael
Bankwell Bank testing AI co-pllot for SMB customers seeking loansBankwell Bank8 Feb 2024CreditSMBAmerican Banker
ABSA Bank launches WhatApp chat-based banking, which does not require a bank accountABSA8 Feb 2024BankingUnbankedTechpoint AfricaSouth Africa
HSBC launches Zing, an FX/remittance service to take on Wise and othersHSBC6 Feb 2024RemittancesConsumerBloombergUK
Suma Wealth hits 1 million usersSuma Wealth6 Feb 2024PFMConsumerTechcrunchUSA
WiseAlpha launches white label solution for investing in fractional bondsWiseAlpha2 Feb 2024InvestingConsumerFT
Finvest launches Treasury Bills investing serviceFinvest31 Jan 2024InvestingConsumerTechcrunch
Apple Card reports 12 million usersApple30 Jan 2024Credit cardsConsumerMacRumorsWorldwide
Upgrade grows to 5 million customers after aquistion of UpliftUpgrade30 Jan 2024LendingConsumerAmerican BankerUSA
Klarna launches subscription service at $7.99/moKlarna24 Jan 2024BNPLConsumerCNBC
Bilt Rewards doubles valuation to $3.1BBilt Rewards24 Jan 2024Credit cardsConsumerTechcrunchUSA
Klarna is first BNPL serices with subscription ($7.99/mo)Klarna24 Jan 2024BNPLConsumerTechcrunch
American Express rolls out small business checking nationwideAmerican Express24 Jan 2024CheckingSMBTearsheet
Tandem launches couples personal finance appTandem17 Jan 2024PFMConsumerTechcrunchUSA
Citi adds browser extension for shopping discounts powered by WildfireCitibank17 Jan 2024Credit cardsConsumerFinextraUSA
CFPB wants to limit banking’s cash cow, capping NSF/OD fees from $3 to $1417 Jan 2024CheckingAllAmerican Banker
N26 launches ETF tradingN2617 Jan 2024InvestingConsumerTechcrunchGermany
Varo adds free tax filingVaro17 Jan 2024BankingConsumerAmerican BankerUSA
Insurtech Zego launches insurance line covering non-delivery business vansZego17 Jan 2024InsuranceSMBAltfiUK
Current launches in-app tax filing powered by Column TaxCurrent16 Jan 2024Tax prepConsumerCompany

Source: FintechLabs, 17 June 2024


Previous featured launches:

  • 26 Mar: Robinhood rebrands and relaunches X1 credit card | Credit Cards | USA
    Robinhood launched a Gold Card, challenging Apple Card with features like cash-back that can be invested, no annual or foreign transaction fees, family member cards, virtual card creation, and a new app. It’s exclusive to Robinhood Gold members and includes numberless physical cards for security.
  • 21 Mar: USA DOJ pressures Apple to allow third-party financial apps access to the NFC chip for payments | Credit/Debit Cards | USA
    The United States DOJ accuses Apple of stifling competition and innovation in payment services, alleging monopoly control over tap-to-pay transactions on iPhones. The case highlights Apple’s strategic position in digital wallets and its impact on the financial ecosystem.
  • 15 Mar: FirstBank taps High Circle and IntraFI to offer $125M FDIC protection to HNW clients | Investing/Deposits | USA
    FirstBank partnered with High Circle to offer banking solutions for the very wealthy. The collaboration leverages Banking-as-a-Service technology from Treasury Prime to embed bank accounts and payment systems within High Circle’s platform. Customers link their existing bank accounts to distribute funds across FDIC-insured partner banks for up to $125 million in FDIC insurance.
  • 14 Mar: Rundown of banks and credit unions offering tax-advantaged Health Savings Accounts (HSA) | Investing/Deposits | USA |
    Health Savings Accounts (HSAs) are a popular tax-advantaged way to save for healthcare costs in the United States. Banks and credit unions offer HSAs attempting to tap into market growth and help consumers save on healthcare. Financial institutions should consider HSAs to attract customers, enhance loyalty, and expand their financial product offerings, grow deposits and earn fee revenue 
  • 7 Mar:MoneyLion launches $10/mo premium subscription with cashback and other perks | Banking | Consumer
    MoneyLion introduced a premium subscription and AI-powered search to its financial management platform. These additions aim to support customer growth, enhance user engagement, and improve financial decision-making. The premium service, MoneyLion WOW, costs $9.99 per month. 
  • 4 Mar: CFPB caps late fees at $8, 75% lower than current $32 average | Credit cards | USA | Consumer
    The Consumer Financial Protection Bureau (CFPB) finalized a rule reducing credit card late fees from $32 to $8, targeting excessive charges by large issuers. This change is expected to save American families over $10 billion annually, affecting over 45 million people. The rule also stops automatic inflation adjustments for late fees and mandates issuers to justify any higher charges​.
  • 4 Mar: Neobank Chime adds cash-back cards powered by Upside | Debit/Credit cards | USA | Consumer
    Chime launched a cash-back feature in partnership with Upside for their debit and credit cards, called Chime Deals. This feature offers fee-free cash-back on everyday purchases like gas and groceries at over 30,000 locations. Members can activate deals through the Chime app and receive cash-back directly into their Chime checking account within ten days​​.
  • 1 Mar: Sibstar attracts $150k for dementia-friendly spend management from UK’s Dragons Den | PFM | Consumer | UK
    Jayne Sibley developed Sibstar, a debit card and app designed for people with dementia, after receiving £125K from Dragons’ Den. Sibstar helps users manage spending and promotes financial safety and independence, inspired by Sibley’s personal caregiving experience
  • 26 Feb: Intuit launches new Quickbooks version for “Solopreneurs” | Accounting | Small Business
    Intuit unveiled QuickBooks Solopreneur to simplify financial and tax management. It offers financial insights, trackable goals, and categorizes transactions, tailored for individuals managing one-person businesses. It is currently available online in the United States and is compatible with iOS and Android through the QuickBooks mobile app​.
  • 22 Feb: TD Bank launches mobile payment processing for SMB merchants (Press release) | Payments processing | SMB | USA
    TD Bank launched “Tap to Pay on iPhone” for small and micro businesses in the U.S., allowing them to accept all types of in-person, contactless payments directly through their iPhone, eliminating the need for additional POS hardware. This solution supports business flexibility and customer payment preferences, aiming to enhance the small and micro-business POS experience and support local economies​​.
  • 20 Feb – Press release: Bellwether Community CU launches comprehensive cashback program | Rewards | USA | Prizeout
    Prizeout launched CashBack+, a suite of cash-back products for credit unions.  Members can earn instant cash back from purchases, enhancing non-interest income for credit unions by up to 3% per transaction. The program integrates seamlessly with credit unions’ systems, offers cash back from over 450 national and thousands of local brands, and serves as a risk-free customer acquisition tool for brands. It’s aimed at helping credit unions compete with larger banks and benefit their members financially. It is in production at Bellwether Community Credit Union.
  • 20 Feb – FintechNewsPostFinance launches crypto exchange | Crypto | Consumer | Switzerland
    PostFinance is launching a new cryptocurrency service on 21 Feb 2024, allowing customers to buy and securely store 11 types of cryptocurrencies and set up crypto savings plans. This initiative, a first for a systemically important bank in Switzerland, aims to democratize the crypto market with user-friendly, transparent offerings and a low entry threshold of 50 USD. It represents a significant milestone for PostFinance and its partnership with the FINMA-regulated crypto bank, Sygnum
  • 17 Jan 2024
    Tandem | PFM | Spend Management
    Tandem is a fintech app for couples to jointly and individually manage finances, addressing financial co-management without requiring joint accounts. Launched in August 2023, it offers financial planning, saving, and spending tools to automate and streamline financial tasks for partners. The app has seen significant engagement and investment, highlighting a demand for financial solutions for contemporary relationships. Full article here